Successful Superfruit Strategy: How to Build a Superfruit Business ~ the agency of K. Crawford, Julian Mellentin
W,,dhead P-shing | 2008 | ISBN: 1845695402 | 268 pages | PDF | 10,4 MB
To consumers they express health, taste and convenience, and to diet companies they mean big business. Superfruits are revolutionising the second nature consumers relate to fruit and product-based products and they're expanding their market fast - from 40 each year. And yet just a handful of fruits have crossed over from article of merchandise status to superfruit stardom. This volume provides a checklist for superfruit prosperous issue that is written as a practical "how-to" guide for: food and potion marketers, R&D managers, Fruit growers, processors and marketers, element manufacturers.
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